Shift into Sports (a trading name of Shift into Sports Limited) is aware that your privacy is very important to you and that it is your right to control your personal information. We recognise that providing your personal information to us is an act of trust and we take our position in handling your personal information seriously. Shift into Sports will never sell, rent or, except as set out in this Privacy Policy, otherwise disclose any of your personal information, including your Email address and telephone number (if provided), to any third party without your consent. Unless you give us specific consent to act otherwise, the following policies will govern how Shift into Sports handles the personal information that you provide to us.

  • This Privacy Policy sets out:
  • Collection and use of information
  • Information storage
  • Information sharing and disclosure 
  • Security and prevention against loss, misuse or alteration of information 
  • Your ability to edit and cancel your account
  • Changes to this Privacy Policy
  • Contact details

This Privacy Policy is deemed to be incorporated into the Website Terms and Conditions, which you should read together with this Privacy Policy. Capitalised words used but not defined in this Privacy Policy have the meaning given to them in the Terms and Conditions.

Collection and use of information

If you do not register as a Member of Shift into Sports, the information we collect from you is limited. We use Google Analytics to analyse the number of visitors to the website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. This statistical and other information is used to create reports which tell us about the use of our website – such as how often people visit it, and where they are from. Google will store this information. You can find out more about Google's privacy policy at:

If you choose to register as a Member of Shift into Sports, you will be able to take advantage of all of the features of this Website.

Shift into Sports collects some or all of the personally identifiable information set out below when you register as a Member of Shift into Sports, when you access and use this Website and/or when you use Shift into Sports’ products and/or services. The information we collect will vary depending on the circumstances, e.g., if you use one of our Membership Services packages or use Pay as you Go facilities, we will collect most of this information. If you simply use some of our services (such as writing a service review or entering a competition) we may only collect more limited information.

What we collect from you as a Website Member

  • Email Address
  • Name
  • Company ID Number

What we collect from you when you subscribe to or purchase Shift into Sport products or services

General Information

  • Email address
  • Name
  • Surname
  • Date of Birth
  • Gender
  • Mobile telephone number
  • Sponsor Company
  • Home Address
  • Work Address

Health Information

Please note, which fields are required may vary between different products and services being purchased.

  • Specific conditions and diseases
  • Allergies
  • Previous injuries

Payment Details

  • Payment Card number
  • Bank
  • Payment Card Type
  • Card Issue Date
  • Card Expiry Date
  • Cardholder Name
  • Payment Card Billing Address

Products and Services

  • Information about membership services you have subscribed to or would like to subscribe to 
  • Information about facilities you have booked for use on a Pay as you Go basis, or would like to book on a Pay as you Go basis.
  • Your facility ratings
  • User Material you submit (e.g., your service reviews, user generated content, entries to competitions other user submissions)

How we use it

  • To check that a payment card is valid
  • To warrant that you are in sufficient health to engage in the programme
  • To pay your account * To allow you access to facilities
  • To recommend other services that you may like to buy
  • To communicate with you regarding your Membership, account or purchase of Shift into Sports’ products or services
  • To provide you with order and billing history information
  • To establish usage trends in order to recommend other services or sports you may like to try
  • To contact you about the products and/or services on this Website in which you have expressed an interest
  • To display your User Profile to others users of this Website (in accordance with your security settings)
  • To email you offers, news and information (in accordance with your email communications preferences, which you can access through "My account" section
  • To send you samples of, or marketing materials relating to, third party products or services which we believe may be of interest to you. Such materials may accompany the bookings you have selected to make, or may be sent by us separately. Please note that at no time is it necessary for us to provide your personally identifiable information to third parties in order to send you these materials

Authorised Shift into Sports personnel may update your registration information to accurately reflect any new information included in any communications received from you.

Please note that by supplying your telephone number on joining us you grant us permission to contact you via phone regarding your account and any special offers or promotions that we may offer you from time to time and to assess the effectiveness of our service.

Information storage

All information you provide to us is stored on secure servers that are protected in secure facilites including firewall protection and located in those countries that form part of the European Economic Area or are considered to provide adequate protection for personal information under the European Union Data Protection Directive (95/46/EC).


A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

Shift into Sports uses cookies to help speed up the login process and for security purposes. Shift into Sports stores a cookie on your computer containing a unique ID so that you do not need to retype information every time you visit this Website. This expires 14 days after the last time you use this Website.

More detailed information on cookies can generally be found in the "help" (or similar) section of your Internet web browser.

Information sharing and disclosure

Shift into Sports is committed to protecting your personal information. Members who subscribe or purchase services which involve the usage of gym facilities agree for some personal information to be passed on to the operators of those facilities.

Information that will be passed to operators of facilities include:

  • Name
  • Email Address
  • Health Disclosure Information

We also may share your personal information with third parties (ie agents or sub-contractors) specifically engaged by Shift into Sports to provide services to us, in which case we will require those parties to keep that information confidential and secure and to use it solely for the purpose of providing the specified services to us.

Other than in the circumstances set out above, we will not disclose your personal information to third parties without your consent except:

a.Where Shift into Sports is required by law to disclose information to third parties;

b.Where the disclosure is necessary for the performance of our operations (eg. mail delivery, hosting services, protecting us from fraud, and payment of your account); or

c.In connection with a corporate transaction, such as a sale, merger, consolidation or asset sale, or an internal reorganisation, or in the unlikely event of an insolvency. If such a transaction or event required the transfer of customer information, then that information would be one of the transferred assets, but would remain subject to the commitments made in any pre-existing Privacy Policy or equivalent.

Companies and individuals registered in the Shift into Sports Affiliate Program receive aggregate information about customers that they direct to Shift into Sports through links on their websites. No personally identifiable information is provided to affiliate members; the information collected from our affiliates is used strictly for the affiliates program and will not be used for general marketing purposes.

Shift into Sports also provides analyses of our customers in the aggregate to prospective partners, advertisers and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.

Linked websites are not under the control of Shift into Sports and we are not responsible for the conduct of companies linked to this Website. Before disclosing your personal information on any other website we advise you to examine its terms and conditions of use and privacy policy.

Please note that you have certain rights under the Data Protection Act 1998 including the right to be told what personal information we hold about you, to correct errors in that information and to prevent Shift into Sports from using your personal information for direct marketing purposes. Should you wish to exercise these rights, or if you have any questions concerning the Shift into Sports privacy policy please write to us at the contact details below.

Security and prevention against loss, misuse or alteration of information

Shift into Sports has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.

For transmitting your personal information to us, we use a secure server which encrypts all of your personal information. This encryption process ensures that the information you give us is protected against unauthorised use.

While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Your Shift into Sports account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on the Shift into Sports website. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.

Access authorisation is granted only to key Shift into Sports staff and to our agents or subcontractors if necessary for the performance of our operations or for them to provide services to us. Any information accessed by those agents or subcontractors is required to be kept confidential and secure and is not permitted to be used for any purpose except to provide their services to us.

Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.

Your ability to edit and cancel your account

You can access "My account" section from every page on this Website to update and correct the personal details that we gathered when you registered. You must be logged in to access this information. All information is password-protected so no one can access the information but you.

If you decide to cancel your Shift into Sports subscription, your membership to the website will remain but your access to and enjoyment of products and services will cease. However we may retain your information for business, operational and administrative purposes and in accordance with applicable laws.

Changes to this Privacy Policy

This Privacy Policy may be amended in accordance with paragraph 14.1 of our Terms and Conditions (of which this Privacy Policy forms part).

Shift into Sports’ contact details

All correspondence to Shift into Sports regarding this Privacy Policy should be addressed to:
(Attention: Privacy Officer)
Shift into Sports Limited
3rd Floor 77-91 New Oxford Street
London WC1A 1PX